Not all advertising sucks, you just have to look long and hard to find the good stuff. The other day I took a closer look at an advertising bike outside the laundromat. I’ve seen them around, but that day I stopped to read the information on the back.
(reads) My bike is shipped to Africa after one year of service as an advertising bike in Denmark. FreeBikes.
The bike is given to a Danish student to use for a year. After this the bike is shipped to Africa, where some students have an exhausting commute to their local school. Instead of using all the energy getting there by foot, they are able to concentrate on learning something. I am a little bit in love with this idea, and it reflects well on the business choosing this way of advertising, too.
Here's another cool ad, for a book. The display invites you to put yourself in the authors place (the cover is a twist on the old children's book illustration "Lille Sorte Sambo"). Extra points for the fact that it is placed out of bookstore context, at a local hairdressers salon.
Book entitled "Brun Mands Byrde" (Brown Man's Burden) by Danish-Pakistani author Hassan Preisler.
I hope this means the advertisers and advertising agencies are finally smartening up. When I get around to tell you more about the Metro fence Byens Hegn, I'll tell you more about an idea I have for them. Oooh, it could be so good...
Links:
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